Experience Architect
✻ Creative Designer ✻
I'm an architect-turned-UX/UI designer.
I bridge strategy, design, and user insights to craft meaningful, end-to-end experiences.
I'm an architect-turned-UX/UI designer. I bridges strategy, design, and user insights to craft meaningful, end-to-end experiences.
selected
©Cases
RECONNECT Online Performance Festival
UX Design, Digital Strategy, Cross-Disciplinary Collaboration, Website
01
to.morrow
User-Centered Design, User Research, Cross-Platform App
02
ROS Specialty Coffee Roasters
UX Design, User Research, B2C Ordering Platform, Social Marketing
03
ebud
UX Design, Interaction Designer, MVP Team
04
Flâneura
Product Manager, Experience Curator, Interaction and Visual Design
05
04
Other
Projects
Other
Projects
It's all about the little joys: a flat white with oat milk, new music, thriving plants, sketching, and photography. They fuel my creativity and keep me inspired, both in life and in work.
Areas of
Expertise
1
1
1
1
Human Experience Design
Creating meaningful, user-centered experiences that connect people with technology in intuitive and impactful ways.
User-Centered Design and Research
Conducting in-depth user research, usability testing, and journey mapping to create intuitive, human-first digital solutions.
Accessibility and Inclusive Design
Ensuring WCAG-compliant, accessible interfaces that cater to diverse user groups and abilities.
Interaction and Visual Design
Designing engaging, visually appealing interfaces focused on usability and delivering measurable engagement improvements.
User-Centered Design and Research
Conducting in-depth user research, usability testing, and journey mapping to create intuitive, human-first digital solutions.
Accessibility and Inclusive Design
Ensuring WCAG-compliant, accessible interfaces that cater to diverse user groups and abilities.
Interaction and Visual Design
Designing engaging, visually appealing interfaces focused on usability and delivering measurable engagement improvements.
User-Centered Design and Research
Conducting in-depth user research, usability testing, and journey mapping to create intuitive, human-first digital solutions.
Accessibility and Inclusive Design
Ensuring WCAG-compliant, accessible interfaces that cater to diverse user groups and abilities.
Interaction and Visual Design
Designing engaging, visually appealing interfaces focused on usability and delivering measurable engagement improvements.
User-Centered Design and Research
Conducting in-depth user research, usability testing, and journey mapping to create intuitive, human-first digital solutions.
Accessibility and Inclusive Design
Ensuring WCAG-compliant, accessible interfaces that cater to diverse user groups and abilities.
Interaction and Visual Design
Designing engaging, visually appealing interfaces focused on usability and delivering measurable engagement improvements.
2
2
2
2
Digital Product Design and Strategy
Excel in blending creative design with strategic thinking to develop scalable, data-driven digital products that align with both user needs and business objectives.
Prototyping and Wireframing
Developing high-fidelity prototypes and wireframes to validate ideas and streamline the product development process.
Data-Driven Product Design
Leveraging analytics, A/B testing, and user feedback to inform decisions and optimize design solutions.
User Journey Mapping and Strategy
Visualizing user journeys to identify pain points, improve engagement, and align product strategies with user goals.
Scalable Design Systems
Building reusable, scalable design systems that cut production time while ensuring brand consistency across products.
Prototyping and Wireframing
Developing high-fidelity prototypes and wireframes to validate ideas and streamline the product development process.
Data-Driven Product Design
Leveraging analytics, A/B testing, and user feedback to inform decisions and optimize design solutions.
User Journey Mapping and Strategy
Visualizing user journeys to identify pain points, improve engagement, and align product strategies with user goals.
Scalable Design Systems
Building reusable, scalable design systems that cut production time while ensuring brand consistency across products.
Prototyping and Wireframing
Developing high-fidelity prototypes and wireframes to validate ideas and streamline the product development process.
Data-Driven Product Design
Leveraging analytics, A/B testing, and user feedback to inform decisions and optimize design solutions.
User Journey Mapping and Strategy
Visualizing user journeys to identify pain points, improve engagement, and align product strategies with user goals.
Scalable Design Systems
Building reusable, scalable design systems that cut production time while ensuring brand consistency across products.
Prototyping and Wireframing
Developing high-fidelity prototypes and wireframes to validate ideas and streamline the product development process.
Data-Driven Product Design
Leveraging analytics, A/B testing, and user feedback to inform decisions and optimize design solutions.
User Journey Mapping and Strategy
Visualizing user journeys to identify pain points, improve engagement, and align product strategies with user goals.
Scalable Design Systems
Building reusable, scalable design systems that cut production time while ensuring brand consistency across products.
3
3
3
3
Cross-Disciplinary Collaboration
I thrive in fostering collaboration between design, development, and business teams, ensuring efficient workflows and cohesive digital product outcomes.
Team Collaboration and Leadership
Leading cross-functional teams, aligning goals, and fostering a collaborative culture to ensure project success.
Agile Product Development
Integrating UX processes within agile workflows to accelerate iteration and deliver impactful products efficiently.
Stakeholder Communication
Presenting data-backed user insights and ROI-driven design recommendations in clear, actionable formats.
Team Collaboration and Leadership
Leading cross-functional teams, aligning goals, and fostering a collaborative culture to ensure project success.
Agile Product Development
Integrating UX processes within agile workflows to accelerate iteration and deliver impactful products efficiently.
Stakeholder Communication
Presenting data-backed user insights and ROI-driven design recommendations in clear, actionable formats.
Team Collaboration and Leadership
Leading cross-functional teams, aligning goals, and fostering a collaborative culture to ensure project success.
Agile Product Development
Integrating UX processes within agile workflows to accelerate iteration and deliver impactful products efficiently.
Stakeholder Communication
Presenting data-backed user insights and ROI-driven design recommendations in clear, actionable formats.
Team Collaboration and Leadership
Leading cross-functional teams, aligning goals, and fostering a collaborative culture to ensure project success.
Agile Product Development
Integrating UX processes within agile workflows to accelerate iteration and deliver impactful products efficiently.
Stakeholder Communication
Presenting data-backed user insights and ROI-driven design recommendations in clear, actionable formats.
From Blueprints
From Blueprints
From Blueprints
to
to
to
Bytes
Bytes
Bytes
My journey began five years ago when I transformed my architectural expertise into digital design innovation. Like a master architect who sees beyond concrete and steel, I've learned to craft digital experiences that transcend traditional boundaries. The principles of architectural design—balance, harmony, and purposeful flow—now shape my approach to user experience (UX) and digital transformation.
Architecture taught me that every element must serve both form and function, a philosophy I've seamlessly integrated into digital solution design. Today, I merge creative storytelling with technical precision, building digital frameworks that feel as intuitive as walking through a well-designed building. Whether I'm orchestrating cross-functional team collaboration or translating complex concepts into user-friendly interfaces, my architectural mindset offers a unique perspective in the digital landscape.
My mission remains clear: crafting digital experiences that don't just exist but resonate, delivering measurable impact and inspiring user engagement. This architectural approach to digital design has become my signature—where structure meets innovation, and creativity converges with code to build tomorrow's digital solutions.
My journey began five years ago when I transformed my architectural expertise into digital design innovation. Like a master architect who sees beyond concrete and steel, I've learned to craft digital experiences that transcend traditional boundaries. The principles of architectural design—balance, harmony, and purposeful flow—now shape my approach to user experience (UX) and digital transformation.
Architecture taught me that every element must serve both form and function, a philosophy I've seamlessly integrated into digital solution design. Today, I merge creative storytelling with technical precision, building digital frameworks that feel as intuitive as walking through a well-designed building. Whether I'm orchestrating cross-functional team collaboration or translating complex concepts into user-friendly interfaces, my architectural mindset offers a unique perspective in the digital landscape.
My mission remains clear: crafting digital experiences that don't just exist but resonate, delivering measurable impact and inspiring user engagement. This architectural approach to digital design has become my signature—where structure meets innovation, and creativity converges with code to build tomorrow's digital solutions.
My journey began five years ago when I transformed my architectural expertise into digital design innovation. Like a master architect who sees beyond concrete and steel, I've learned to craft digital experiences that transcend traditional boundaries. The principles of architectural design—balance, harmony, and purposeful flow—now shape my approach to user experience (UX) and digital transformation.
Architecture taught me that every element must serve both form and function, a philosophy I've seamlessly integrated into digital solution design. Today, I merge creative storytelling with technical precision, building digital frameworks that feel as intuitive as walking through a well-designed building. Whether I'm orchestrating cross-functional team collaboration or translating complex concepts into user-friendly interfaces, my architectural mindset offers a unique perspective in the digital landscape.
My mission remains clear: crafting digital experiences that don't just exist but resonate, delivering measurable impact and inspiring user engagement. This architectural approach to digital design has become my signature—where structure meets innovation, and creativity converges with code to build tomorrow's digital solutions.
Experience
Digital Designer and Creative Director
Digital Designer and Creative Director
Digital Designer and Creative Director
ROOD.digital
ROOD digital
ROOD.digital
2024-Present
2024- Now
2024-Present
Digital Designer
Digital Designer
Digital Designer
MENTALL®
MENTALL®
MENTALL®
2023-2024
2023-2024
2023-2024
Digital Presence Manager and UX Designer
Digital Presence Manager and UX Designer
Digital Presence Manager
UX Designer
RECONNECT Festival
RECONNECT Festival
RECONNECT Festival
2020-Present
2020-Present
2020-Present
Senior Architect and Project Leader
Senior Architect and Project Leader
Senior Architect and Project Leader
Various Firms
Various Firms
Various Firms
2013-2022
2013-2022
2013-2022
they trusted me!
certificates
ChatGPT Prompt Engineering
ChatGPT Prompt Engineering
ChatGPT Prompt Engineering
OpenAI
OpenAI
OpenAI
2024
2024
2024
Enterprise Design Thinking Practitioner
Enterprise Design Thinking Practitioner
Enterprise Design Thinking Practitioner
IBM
IBM
IBM
2024
2024
2024
Google Analytics 4
Google Analytics 4
Google Analytics 4
2023
2023
2023
Professional UX Design Certificate
Professional UX Design Certificate
Professional UX Design Certificate
2022
2022
2022
studies
Master of Architecture
Master of Architecture
Master of Architecture
KU Leuven, Belgium
KU Leuven Belgium
KU Leuven, Belgium
Bachelor of Architectural Engineering
Bachelor of Architectural Engineering
Bachelor of Architectural Engineering
Azad University of Teheran
Azad University
of Teheran
Azad University of Teheran
Through Their Eyes
Nima Dehghani
Art Director at RECONNECT Festival
“Working with Mady on the Reconnect Festival was a pleasure. His creativity, strategic approach, and collaborative mindset brought our vision to life seamlessly. I couldn’t have asked for a better partner.”
Jolien Lijnen
Art Director at MENTALL
"Het was echt een plezier om met Mady samen te werken bij MENTALL. Als digital designer wist hij niet alleen mijn ideeën en feedback perfect te vertalen, maar bracht hij zelf ook altijd frisse, creatieve ontwerpen aan die direct aansloten bij de huisstijl en wensen van de klant."
Ana Tabrizi
Architect and Designer
"Mady heeft met een opmerkelijke zelfstandigheid en professionaliteit websites ontworpen die niet alleen visueel aantrekkelijk zijn, maar hierdoor ook technisch goed uitgevoerd konden worden."
Nima Dehghani
Art Director at RECONNECT Festival
“Working with Mady on the Reconnect Festival was a pleasure. His creativity, strategic approach, and collaborative mindset brought our vision to life seamlessly. I couldn’t have asked for a better partner.”
Jolien Lijnen
Art Director at MENTALL
"Het was echt een plezier om met Mady samen te werken bij MENTALL. Als digital designer wist hij niet alleen mijn ideeën en feedback perfect te vertalen, maar bracht hij zelf ook altijd frisse, creatieve ontwerpen aan die direct aansloten bij de huisstijl en wensen van de klant."
Ana Tabrizi
Architect and Designer
"Mady heeft met een opmerkelijke zelfstandigheid en professionaliteit websites ontworpen die niet alleen visueel aantrekkelijk zijn, maar hierdoor ook technisch goed uitgevoerd konden worden."
Nima Dehghani
Art Director at RECONNECT Festival
“Working with Mady on the Reconnect Festival was a pleasure. His creativity, strategic approach, and collaborative mindset brought our vision to life seamlessly. I couldn’t have asked for a better partner.”
Jolien Lijnen
Art Director at MENTALL
"Het was echt een plezier om met Mady samen te werken bij MENTALL. Als digital designer wist hij niet alleen mijn ideeën en feedback perfect te vertalen, maar bracht hij zelf ook altijd frisse, creatieve ontwerpen aan die direct aansloten bij de huisstijl en wensen van de klant."
Ana Tabrizi
Architect and Designer
"Mady heeft met een opmerkelijke zelfstandigheid en professionaliteit websites ontworpen die niet alleen visueel aantrekkelijk zijn, maar hierdoor ook technisch goed uitgevoerd konden worden."
Nima Dehghani
Art Director at RECONNECT Festival
“Working with Mady on the Reconnect Festival was a pleasure. His creativity, strategic approach, and collaborative mindset brought our vision to life seamlessly. I couldn’t have asked for a better partner.”
Jolien Lijnen
Art Director at MENTALL
"Het was echt een plezier om met Mady samen te werken bij MENTALL. Als digital designer wist hij niet alleen mijn ideeën en feedback perfect te vertalen, maar bracht hij zelf ook altijd frisse, creatieve ontwerpen aan die direct aansloten bij de huisstijl en wensen van de klant."
Ana Tabrizi
Architect and Designer
"Mady heeft met een opmerkelijke zelfstandigheid en professionaliteit websites ontworpen die niet alleen visueel aantrekkelijk zijn, maar hierdoor ook technisch goed uitgevoerd konden worden."