Experience Architect
✻ Creative Designer ✻

I'm an architect-turned-UX/UI designer.
I bridge strategy, design, and user insights to craft meaningful, end-to-end experiences.
I'm an architect-turned-UX/UI designer. I bridges strategy, design, and user insights to craft meaningful, end-to-end experiences.

selected

©Cases

Case

Designed for Seamless Navigation and Inspiring Discovery.

Lifestyle

User Experience Design

The Art of Urban Exploration

Case

Designed for Seamless Navigation and Inspiring Discovery.

Lifestyle

User Experience Design

The Art of Urban Exploration

Flâneura

Product Manager, Experience Curator, Interaction and Visual Design

05
04

Other
Projects

Other
Projects

BR:DG

The AI-powered platform for festival harmony

Product Owner | UX Designer

BR:DG

The AI-powered platform for festival harmony

Product Owner | UX Designer

BR:DG

The AI-powered platform for festival harmony

BR:DG

The AI-powered platform for festival harmony

Product Owner | UX Designer

ROOD digital

DesignOps consultancy dedicated to helping SMEs streamline their design processes

Co-Founder | DesignOps Trainee

ROOD digital

DesignOps consultancy to help SMEs streamline design processes

Co-Founder | DesignOps Trainee

ROOD digital

DesignOps consultancy to help SMEs streamline design processes

ROOD digital

DesignOps consultancy dedicated to helping SMEs streamline their design processes

Co-Founder | DesignOps Trainee

YOBO Real-Estate (MENTALL®)

CRM dashboard and administration for real-time updates

UI Designer | Data Visualization

YOBO Real-Estate (MENTALL®)

CRM dashboard and administration for real-time updates

UI Designer | Data Visualization

YOBO Real-Estate (MENTALL®)

CRM dashboard and administration for real-time updates

YOBO Real-Estate (MENTALL®)

CRM dashboard and administration for real-time updates

UI Designer | Data Visualization

It's all about the little joys: a flat white with oat milk, new music, thriving plants, sketching, and photography. They fuel my creativity and keep me inspired, both in life and in work.

Areas of
Expertise

1

1

1

1

Human Experience Design

Creating meaningful, user-centered experiences that connect people with technology in intuitive and impactful ways.
User-Centered Design and Research

Conducting in-depth user research, usability testing, and journey mapping to create intuitive, human-first digital solutions.

Accessibility and Inclusive Design

Ensuring WCAG-compliant, accessible interfaces that cater to diverse user groups and abilities.

Interaction and Visual Design

Designing engaging, visually appealing interfaces focused on usability and delivering measurable engagement improvements.

User-Centered Design and Research

Conducting in-depth user research, usability testing, and journey mapping to create intuitive, human-first digital solutions.

Accessibility and Inclusive Design

Ensuring WCAG-compliant, accessible interfaces that cater to diverse user groups and abilities.

Interaction and Visual Design

Designing engaging, visually appealing interfaces focused on usability and delivering measurable engagement improvements.

User-Centered Design and Research

Conducting in-depth user research, usability testing, and journey mapping to create intuitive, human-first digital solutions.

Accessibility and Inclusive Design

Ensuring WCAG-compliant, accessible interfaces that cater to diverse user groups and abilities.

Interaction and Visual Design

Designing engaging, visually appealing interfaces focused on usability and delivering measurable engagement improvements.

User-Centered Design and Research

Conducting in-depth user research, usability testing, and journey mapping to create intuitive, human-first digital solutions.

Accessibility and Inclusive Design

Ensuring WCAG-compliant, accessible interfaces that cater to diverse user groups and abilities.

Interaction and Visual Design

Designing engaging, visually appealing interfaces focused on usability and delivering measurable engagement improvements.

2

2

2

2

Digital Product Design and Strategy

Excel in blending creative design with strategic thinking to develop scalable, data-driven digital products that align with both user needs and business objectives.
Prototyping and Wireframing

Developing high-fidelity prototypes and wireframes to validate ideas and streamline the product development process.

Data-Driven Product Design

Leveraging analytics, A/B testing, and user feedback to inform decisions and optimize design solutions.

User Journey Mapping and Strategy

Visualizing user journeys to identify pain points, improve engagement, and align product strategies with user goals.

Scalable Design Systems

Building reusable, scalable design systems that cut production time while ensuring brand consistency across products.

Prototyping and Wireframing

Developing high-fidelity prototypes and wireframes to validate ideas and streamline the product development process.

Data-Driven Product Design

Leveraging analytics, A/B testing, and user feedback to inform decisions and optimize design solutions.

User Journey Mapping and Strategy

Visualizing user journeys to identify pain points, improve engagement, and align product strategies with user goals.

Scalable Design Systems

Building reusable, scalable design systems that cut production time while ensuring brand consistency across products.

Prototyping and Wireframing

Developing high-fidelity prototypes and wireframes to validate ideas and streamline the product development process.

Data-Driven Product Design

Leveraging analytics, A/B testing, and user feedback to inform decisions and optimize design solutions.

User Journey Mapping and Strategy

Visualizing user journeys to identify pain points, improve engagement, and align product strategies with user goals.

Scalable Design Systems

Building reusable, scalable design systems that cut production time while ensuring brand consistency across products.

Prototyping and Wireframing

Developing high-fidelity prototypes and wireframes to validate ideas and streamline the product development process.

Data-Driven Product Design

Leveraging analytics, A/B testing, and user feedback to inform decisions and optimize design solutions.

User Journey Mapping and Strategy

Visualizing user journeys to identify pain points, improve engagement, and align product strategies with user goals.

Scalable Design Systems

Building reusable, scalable design systems that cut production time while ensuring brand consistency across products.

3

3

3

3

Cross-Disciplinary Collaboration

I thrive in fostering collaboration between design, development, and business teams, ensuring efficient workflows and cohesive digital product outcomes.
Team Collaboration and Leadership

Leading cross-functional teams, aligning goals, and fostering a collaborative culture to ensure project success.

Agile Product Development

Integrating UX processes within agile workflows to accelerate iteration and deliver impactful products efficiently.

Stakeholder Communication

Presenting data-backed user insights and ROI-driven design recommendations in clear, actionable formats.

Team Collaboration and Leadership

Leading cross-functional teams, aligning goals, and fostering a collaborative culture to ensure project success.

Agile Product Development

Integrating UX processes within agile workflows to accelerate iteration and deliver impactful products efficiently.

Stakeholder Communication

Presenting data-backed user insights and ROI-driven design recommendations in clear, actionable formats.

Team Collaboration and Leadership

Leading cross-functional teams, aligning goals, and fostering a collaborative culture to ensure project success.

Agile Product Development

Integrating UX processes within agile workflows to accelerate iteration and deliver impactful products efficiently.

Stakeholder Communication

Presenting data-backed user insights and ROI-driven design recommendations in clear, actionable formats.

Team Collaboration and Leadership

Leading cross-functional teams, aligning goals, and fostering a collaborative culture to ensure project success.

Agile Product Development

Integrating UX processes within agile workflows to accelerate iteration and deliver impactful products efficiently.

Stakeholder Communication

Presenting data-backed user insights and ROI-driven design recommendations in clear, actionable formats.

From Blueprints

From Blueprints

From Blueprints

to

to

to

Bytes

Bytes

Bytes

My journey began five years ago when I transformed my architectural expertise into digital design innovation. Like a master architect who sees beyond concrete and steel, I've learned to craft digital experiences that transcend traditional boundaries. The principles of architectural design—balance, harmony, and purposeful flow—now shape my approach to user experience (UX) and digital transformation.

Architecture taught me that every element must serve both form and function, a philosophy I've seamlessly integrated into digital solution design. Today, I merge creative storytelling with technical precision, building digital frameworks that feel as intuitive as walking through a well-designed building. Whether I'm orchestrating cross-functional team collaboration or translating complex concepts into user-friendly interfaces, my architectural mindset offers a unique perspective in the digital landscape.

My mission remains clear: crafting digital experiences that don't just exist but resonate, delivering measurable impact and inspiring user engagement. This architectural approach to digital design has become my signature—where structure meets innovation, and creativity converges with code to build tomorrow's digital solutions.
My journey began five years ago when I transformed my architectural expertise into digital design innovation. Like a master architect who sees beyond concrete and steel, I've learned to craft digital experiences that transcend traditional boundaries. The principles of architectural design—balance, harmony, and purposeful flow—now shape my approach to user experience (UX) and digital transformation.

Architecture taught me that every element must serve both form and function, a philosophy I've seamlessly integrated into digital solution design. Today, I merge creative storytelling with technical precision, building digital frameworks that feel as intuitive as walking through a well-designed building. Whether I'm orchestrating cross-functional team collaboration or translating complex concepts into user-friendly interfaces, my architectural mindset offers a unique perspective in the digital landscape.

My mission remains clear: crafting digital experiences that don't just exist but resonate, delivering measurable impact and inspiring user engagement. This architectural approach to digital design has become my signature—where structure meets innovation, and creativity converges with code to build tomorrow's digital solutions.
My journey began five years ago when I transformed my architectural expertise into digital design innovation. Like a master architect who sees beyond concrete and steel, I've learned to craft digital experiences that transcend traditional boundaries. The principles of architectural design—balance, harmony, and purposeful flow—now shape my approach to user experience (UX) and digital transformation.

Architecture taught me that every element must serve both form and function, a philosophy I've seamlessly integrated into digital solution design. Today, I merge creative storytelling with technical precision, building digital frameworks that feel as intuitive as walking through a well-designed building. Whether I'm orchestrating cross-functional team collaboration or translating complex concepts into user-friendly interfaces, my architectural mindset offers a unique perspective in the digital landscape.

My mission remains clear: crafting digital experiences that don't just exist but resonate, delivering measurable impact and inspiring user engagement. This architectural approach to digital design has become my signature—where structure meets innovation, and creativity converges with code to build tomorrow's digital solutions.

Experience

Digital Designer and Creative Director

Digital Designer and Creative Director

Digital Designer and Creative Director

ROOD.digital

ROOD digital

ROOD.digital

2024-Present

2024- Now

2024-Present

Digital Designer

Digital Designer

Digital Designer

MENTALL®

MENTALL®

MENTALL®

2023-2024

2023-2024

2023-2024

Digital Presence Manager and UX Designer

Digital Presence Manager and UX Designer

Digital Presence Manager
UX Designer

RECONNECT Festival

RECONNECT Festival

RECONNECT Festival

2020-Present

2020-Present

2020-Present

Senior Architect and Project Leader

Senior Architect and Project Leader

Senior Architect and Project Leader

Various Firms

Various Firms

Various Firms

2013-2022

2013-2022

2013-2022

they trusted me!

certificates

ChatGPT Prompt Engineering

ChatGPT Prompt Engineering

ChatGPT Prompt Engineering

OpenAI

OpenAI

OpenAI

2024

2024

2024

Enterprise Design Thinking Practitioner

Enterprise Design Thinking Practitioner

Enterprise Design Thinking Practitioner

IBM

IBM

IBM

2024

2024

2024

Google Analytics 4

Google Analytics 4

Google Analytics 4

Google

Google

Google

2023

2023

2023

Professional UX Design Certificate

Professional UX Design Certificate

Professional UX Design Certificate

Google

Google

Google

2022

2022

2022

studies

Master of Architecture

Master of Architecture

Master of Architecture

KU Leuven, Belgium

KU Leuven Belgium

KU Leuven, Belgium

Bachelor of Architectural Engineering

Bachelor of Architectural Engineering

Bachelor of Architectural Engineering

Azad University of Teheran

Azad University

of Teheran

Azad University of Teheran

Through Their Eyes

Nima Dehghani

Art Director at RECONNECT Festival

“Working with Mady on the Reconnect Festival was a pleasure. His creativity, strategic approach, and collaborative mindset brought our vision to life seamlessly. I couldn’t have asked for a better partner.”

Jolien Lijnen

Art Director at MENTALL

"Het was echt een plezier om met Mady samen te werken bij MENTALL. Als digital designer wist hij niet alleen mijn ideeën en feedback perfect te vertalen, maar bracht hij zelf ook altijd frisse, creatieve ontwerpen aan die direct aansloten bij de huisstijl en wensen van de klant."

Ana Tabrizi

Architect and Designer

"Mady heeft met een opmerkelijke zelfstandigheid en professionaliteit websites ontworpen die niet alleen visueel aantrekkelijk zijn, maar hierdoor ook technisch goed uitgevoerd konden worden."

Nima Dehghani

Art Director at RECONNECT Festival

“Working with Mady on the Reconnect Festival was a pleasure. His creativity, strategic approach, and collaborative mindset brought our vision to life seamlessly. I couldn’t have asked for a better partner.”

Jolien Lijnen

Art Director at MENTALL

"Het was echt een plezier om met Mady samen te werken bij MENTALL. Als digital designer wist hij niet alleen mijn ideeën en feedback perfect te vertalen, maar bracht hij zelf ook altijd frisse, creatieve ontwerpen aan die direct aansloten bij de huisstijl en wensen van de klant."

Ana Tabrizi

Architect and Designer

"Mady heeft met een opmerkelijke zelfstandigheid en professionaliteit websites ontworpen die niet alleen visueel aantrekkelijk zijn, maar hierdoor ook technisch goed uitgevoerd konden worden."

Nima Dehghani

Art Director at RECONNECT Festival

“Working with Mady on the Reconnect Festival was a pleasure. His creativity, strategic approach, and collaborative mindset brought our vision to life seamlessly. I couldn’t have asked for a better partner.”
Jolien Lijnen

Art Director at MENTALL

"Het was echt een plezier om met Mady samen te werken bij MENTALL. Als digital designer wist hij niet alleen mijn ideeën en feedback perfect te vertalen, maar bracht hij zelf ook altijd frisse, creatieve ontwerpen aan die direct aansloten bij de huisstijl en wensen van de klant."
Ana Tabrizi

Architect and Designer

"Mady heeft met een opmerkelijke zelfstandigheid en professionaliteit websites ontworpen die niet alleen visueel aantrekkelijk zijn, maar hierdoor ook technisch goed uitgevoerd konden worden."
Nima Dehghani

Art Director at RECONNECT Festival

“Working with Mady on the Reconnect Festival was a pleasure. His creativity, strategic approach, and collaborative mindset brought our vision to life seamlessly. I couldn’t have asked for a better partner.”

Jolien Lijnen

Art Director at MENTALL

"Het was echt een plezier om met Mady samen te werken bij MENTALL. Als digital designer wist hij niet alleen mijn ideeën en feedback perfect te vertalen, maar bracht hij zelf ook altijd frisse, creatieve ontwerpen aan die direct aansloten bij de huisstijl en wensen van de klant."

Ana Tabrizi

Architect and Designer

"Mady heeft met een opmerkelijke zelfstandigheid en professionaliteit websites ontworpen die niet alleen visueel aantrekkelijk zijn, maar hierdoor ook technisch goed uitgevoerd konden worden."