Overview
Re-Connect Festival is an independent, artist-run initiative that leverages digital technologies to bring together artists, audiences, and communities from around the globe. Born out of a desire to foster meaningful connections during times of physical and social distance, Re-Connect creates an inclusive platform for innovative performance art, digital forums, and participatory experiences.
My tasks
Product Owner
UX Research and Audits
UI Design
Custom CMS Integration
+
%
Increased user engagement
-
%
Reduction in Bounce Rates
+
%
Increase in event RSVPs
Culture
User Experience Design
Digital Strategy
RECONNECT
Online Performance Festival
Challenges
Designing the digital presence of the RECONNECT Performance Festival presents several challenges, including creating an engaging platform that captures the festival’s artistic essence while providing a seamless user experience. Balancing bold, expressive visuals with functional elements like event schedules, artist profiles, and ticketing requires thoughtful prioritization. Additionally, catering to a diverse audience—ranging from local attendees to international visitors—means ensuring accessibility, multilingual support, and mobile responsiveness. The platform must also foster community interaction and convey the festival’s mission, all while maintaining a distinct, memorable identity in a competitive cultural landscape.
Solutions
Balancing Artistry and Functionality
Use a modular design system that combines bold, artistic visuals with intuitive navigation. Dynamic, immersive elements like animations or parallax scrolling can showcase creativity without compromising usability.
Catering to a Diverse Audience
Implement a multilingual interface with seamless toggling, ensuring accessibility for global visitors. Use adaptive layouts to create an exceptional mobile experience, focusing on quick access to key features like schedules and ticketing.
Fostering Community and Interaction
Integrate interactive features such as artist Q&A sessions, live chats, and a social media hub to create engagement. Encourage user-generated content by allowing attendees to share experiences directly on the platform.
Reinforcing Identity and Mission
Use consistent branding with dynamic storytelling elements to emphasize the festival’s core message. Develop narrative-driven content, such as video teasers or behind-the-scenes insights, to emotionally connect with the audience.
Streamlining User Experience
Leverage user research and testing to optimize workflows, like event registration and scheduling. Use clear CTAs, personalized recommendations, and predictive search to make navigation frictionless.
Results
Enhanced User Engagement
Eye-catching visuals paired with a smooth user experience will captivate visitors, increasing time spent on the platform and interactions with features like schedules, artist profiles, and social elements.
Broader Audience Reach
Multilingual support and mobile responsiveness will make the festival accessible to a global audience, driving higher attendance and international interest.
Stronger Community Connection
Interactive features such as live chats and social media integration will foster a sense of belonging among attendees, encouraging them to actively participate and share their experiences online.
Increased Conversion Rates
Optimized registration, personalized recommendations, and user-friendly ticketing processes will result in higher ticket sales and RSVP confirmations.
Elevated Brand Identity
A cohesive and immersive digital presence will establish RECONNECT as a premier cultural event, setting it apart from competitors and leaving a lasting impression on attendees.
Measurable Growth
With user analytics from the platform, the festival can gain insights into audience behavior, enabling continuous improvement and data-driven marketing strategies for future editions.
Next Steps
Using data insights, we’ll continuously refine the experience to improve engagement. Our marketing strategy involves leveraging social media, teaser videos, and influencer partnerships to amplify our reach and generate excitement ahead of the festival. We’ll also engage the community through contests and virtual events to create buzz. Finally, we’ll align the physical and digital experiences to ensure an unforgettable atmosphere for attendees, gathering feedback to refine future editions. By executing these steps, we’re confident that RECONNECT will establish itself as a leading festival with a bold identity and growing influence.
Challenges
Designing the digital presence of the RECONNECT Performance Festival presents several challenges, including creating an engaging platform that captures the festival’s artistic essence while providing a seamless user experience. Balancing bold, expressive visuals with functional elements like event schedules, artist profiles, and ticketing requires thoughtful prioritization. Additionally, catering to a diverse audience—ranging from local attendees to international visitors—means ensuring accessibility, multilingual support, and mobile responsiveness. The platform must also foster community interaction and convey the festival’s mission, all while maintaining a distinct, memorable identity in a competitive cultural landscape.
Solutions
Balancing Artistry and Functionality
Use a modular design system that combines bold, artistic visuals with intuitive navigation. Dynamic, immersive elements like animations or parallax scrolling can showcase creativity without compromising usability.
Catering to a Diverse Audience
Implement a multilingual interface with seamless toggling, ensuring accessibility for global visitors. Use adaptive layouts to create an exceptional mobile experience, focusing on quick access to key features like schedules and ticketing.
Fostering Community and Interaction
Integrate interactive features such as artist Q&A sessions, live chats, and a social media hub to create engagement. Encourage user-generated content by allowing attendees to share experiences directly on the platform.
Reinforcing Identity and Mission
Use consistent branding with dynamic storytelling elements to emphasize the festival’s core message. Develop narrative-driven content, such as video teasers or behind-the-scenes insights, to emotionally connect with the audience.
Streamlining User Experience
Leverage user research and testing to optimize workflows, like event registration and scheduling. Use clear CTAs, personalized recommendations, and predictive search to make navigation frictionless.
Results
Enhanced User Engagement
Eye-catching visuals paired with a smooth user experience will captivate visitors, increasing time spent on the platform and interactions with features like schedules, artist profiles, and social elements.
Broader Audience Reach
Multilingual support and mobile responsiveness will make the festival accessible to a global audience, driving higher attendance and international interest.
Stronger Community Connection
Interactive features such as live chats and social media integration will foster a sense of belonging among attendees, encouraging them to actively participate and share their experiences online.
Increased Conversion Rates
Optimized registration, personalized recommendations, and user-friendly ticketing processes will result in higher ticket sales and RSVP confirmations.
Elevated Brand Identity
A cohesive and immersive digital presence will establish RECONNECT as a premier cultural event, setting it apart from competitors and leaving a lasting impression on attendees.
Measurable Growth
With user analytics from the platform, the festival can gain insights into audience behavior, enabling continuous improvement and data-driven marketing strategies for future editions.
Next Steps
Using data insights, we’ll continuously refine the experience to improve engagement. Our marketing strategy involves leveraging social media, teaser videos, and influencer partnerships to amplify our reach and generate excitement ahead of the festival. We’ll also engage the community through contests and virtual events to create buzz. Finally, we’ll align the physical and digital experiences to ensure an unforgettable atmosphere for attendees, gathering feedback to refine future editions. By executing these steps, we’re confident that RECONNECT will establish itself as a leading festival with a bold identity and growing influence.
