Overview

e.bud is an AI-powered SaaS platform designed to revolutionize customer management for small and medium-sized enterprises (SMEs) in Belgium. The pre-seed MVP focuses on delivering a multilingual chatbot and an intuitive analytics dashboard that empower SMEs to enhance customer satisfaction, streamline operations, and gain actionable insights.

My tasks

UX/ UI Design
User Research
Brand Identity
MVP Team

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Pre-Seed Funding

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Weeks of Project Duration (MVP)

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Team Members

MVP in Pre-Seed Stage

MVP in Pre-Seed Stage

AI

SaaS

User Experience Design

Brand Design

e.bud

Challenges and Our Solutions

Diverse Customer Needs Across Sectors

Belgium’s small businesses range from hospitality to retail, with varying levels of tech adoption. Our solution is to build a flexible AI system with customizable modules tailored for different sectors (e.g., appointment scheduling for healthcare, inventory for retail).

Language Barriers

Belgium has three official languages: Dutch, French, and German, and customers expect localized support. Our solution is to implement multilingual support powered by AI, prioritizing Dutch and French with room to scale.

Data Privacy Compliance (GDPR)

As an EU-based SaaS, strict data privacy regulations apply. Our solution is to design a privacy-first architecture, allowing customers to control data storage and implement transparent policies on AI usage.

Competitive SaaS Market

The Belgian market already has established CRM and customer engagement tools. Our solution is to differentiate through hyper-localization, ease of use, and unique AI features (e.g., predictive behavior insights, proactive communication).

Limited Technical Expertise in SMEs

Many small businesses lack in-house tech teams to manage complex tools. To address this, we provide a no-code interface and seamless onboarding with tutorials and 24/7 AI-powered support.

Next steps

Expanding AI Capabilities

Implementing voice-based AI assistants for businesses, sentiment analysis to gauge customer emotions and adjust chatbot tone dynamically, and enhancing machine learning models with real-time feedback to improve chatbot accuracy.

Industry-Specific Customization

Developing pre-trained AI models for key industries (retail, hospitality, healthcare, etc.) to reduce setup time, and launching sector-specific chatbot templates for quick onboarding.

Advanced Business Automation

Introducing workflow automation (e.g., AI-driven task delegation, automated invoice generation). Morover, to enable AI-powered customer segmentation to deliver hyper-personalized offers.

Multi-Platform Expansion

Extending chatbot integration to WhatsApp, Facebook Messenger, Instagram DMs, and SMS for omnichannel support beyond native mobile apps.

Regional Expansion & Localization

Scaling EBUD beyond Belgium to neighboring European markets (Netherlands, France, Germany) with additional language support, and developing localized compliance features to meet varying data privacy regulations.

AI-Human Hybrid Model

Providing hybrid chatbot-human support where AI assists human agents instead of fully replacing them.

Challenges and Our Solutions

Diverse Customer Needs Across Sectors

Belgium’s small businesses range from hospitality to retail, with varying levels of tech adoption. Our solution is to build a flexible AI system with customizable modules tailored for different sectors (e.g., appointment scheduling for healthcare, inventory for retail).

Language Barriers

Belgium has three official languages: Dutch, French, and German, and customers expect localized support. Our solution is to implement multilingual support powered by AI, prioritizing Dutch and French with room to scale.

Data Privacy Compliance (GDPR)

As an EU-based SaaS, strict data privacy regulations apply. Our solution is to design a privacy-first architecture, allowing customers to control data storage and implement transparent policies on AI usage.

Competitive SaaS Market

The Belgian market already has established CRM and customer engagement tools. Our solution is to differentiate through hyper-localization, ease of use, and unique AI features (e.g., predictive behavior insights, proactive communication).

Limited Technical Expertise in SMEs

Many small businesses lack in-house tech teams to manage complex tools. To address this, we provide a no-code interface and seamless onboarding with tutorials and 24/7 AI-powered support.

Next steps

Expanding AI Capabilities

Implementing voice-based AI assistants for businesses, sentiment analysis to gauge customer emotions and adjust chatbot tone dynamically, and enhancing machine learning models with real-time feedback to improve chatbot accuracy.

Industry-Specific Customization

Developing pre-trained AI models for key industries (retail, hospitality, healthcare, etc.) to reduce setup time, and launching sector-specific chatbot templates for quick onboarding.

Advanced Business Automation

Introducing workflow automation (e.g., AI-driven task delegation, automated invoice generation). Morover, to enable AI-powered customer segmentation to deliver hyper-personalized offers.

Multi-Platform Expansion

Extending chatbot integration to WhatsApp, Facebook Messenger, Instagram DMs, and SMS for omnichannel support beyond native mobile apps.

Regional Expansion & Localization

Scaling EBUD beyond Belgium to neighboring European markets (Netherlands, France, Germany) with additional language support, and developing localized compliance features to meet varying data privacy regulations.

AI-Human Hybrid Model

Providing hybrid chatbot-human support where AI assists human agents instead of fully replacing them.