Overview
ROS is an international coffee chain with locations in cities like Brussels, Amsterdam, Berlin, and London. Known for premium coffee with local flair, this app lets users order ahead, reserve a spot, or enjoy exclusive perks through the Coffee Subscription—offering discounts, priority reservations, and personalized rewards.
My tasks
UX Design
UI Design
User Research
Branding and Social Media
+
%
Order Completion Rate
%
Subscription Conversion Rate
(Within the first 3 months)
+
%
Customer Retention and Engagement
E-Commerce
User Experience Design
Visual Design
Interaction Design
ROS Specialty Coffee Roasters
Challenges
Fragmented Customer Journey
Users were juggling multiple channels—web searches, phone calls, or on-site visits—to locate coffee spots or place orders. This led to inconsistent experiences and often deterred new customers from exploring different cafés.
Lack of Personalized Discovery
Coffee lovers crave recommendations tailored to their tastes, yet most platforms offered generic listings without filters for preferences like brew method, roast level, or ambiance.
Inefficient Ordering & Payment
Many specialty coffee shops lacked an integrated system that streamlines ordering and payment. Manual processes meant longer wait times, confusion over availability, and missed upselling opportunities.
Limited Brand Unity
Independent cafés often had their own styles and processes, making it challenging to create a unified brand experience under ROS’s umbrella.
Solutions
Single Digital Hub
Developed a centralized platform for coffee enthusiasts to discover, explore, and order from various specialty cafés. By funneling all café information, user reviews, and promotions into one app, ROS eliminated the need to bounce between different services.
Customized Filters & Recommendations
Implemented a personalization engine that suggests cafés and brews based on user preferences. Filters allow sorting by roast type, brewing technique, or desired vibe (cozy corner, laptop-friendly, etc.), satisfying coffee lovers’ unique tastes.
Seamless Ordering Experience
Built an in-app ordering flow with intuitive steps—browse menu, customize drink, pay securely—reducing friction. The system automatically updates real-time availability and estimated wait times, ensuring clarity for both customers and baristas.
Consistent Visual Identity
Created brand guidelines that unify the look and feel of each café listing within ROS. By blending individual café identities with a cohesive UI, the platform maintains variety while offering a seamless browsing experience.
Results
+30% Rise in App Engagement
ROS’s all-in-one approach significantly increased session lengths and repeat visits, with users relying on the platform as their go-to coffee discovery tool.
Faster, More Accurate Orders
Integrated ordering cut wait times and minimized human error at checkout, improving overall customer satisfaction and repeat business.
Enhanced Brand Recognition
Unifying multiple specialty cafés under the ROS umbrella boosted brand loyalty. Users appreciated the easy way to discover new spots while trusting a consistent level of service.
Positive Partner Feedback
Café owners praised the streamlined system for delivering better visibility, efficient operations, and more targeted marketing. Partnerships grew as more shops saw ROS’s potential to connect them with local coffee aficionados.
Next Steps
Global Expansion
Extend ROS to new cities and countries, adding multi-language support and region-specific café recommendations. This broadens the user base while maintaining a consistent user experience.
Subscription & Rewards
Introduce membership tiers and loyalty points, unlocking perks like priority ordering, free upgrades, and exclusive discounts for frequent customers.
Community-Building Features
Add a social layer—such as user reviews, café “check-ins,” or event listings—to foster a sense of community among coffee enthusiasts.
Advanced Personalization
Use machine learning to serve even more accurate recommendations—like new beans, brewing techniques, or local coffee-related events—fine-tuned to each user’s tastes.
Challenges
Fragmented Customer Journey
Users were juggling multiple channels—web searches, phone calls, or on-site visits—to locate coffee spots or place orders. This led to inconsistent experiences and often deterred new customers from exploring different cafés.
Lack of Personalized Discovery
Coffee lovers crave recommendations tailored to their tastes, yet most platforms offered generic listings without filters for preferences like brew method, roast level, or ambiance.
Inefficient Ordering & Payment
Many specialty coffee shops lacked an integrated system that streamlines ordering and payment. Manual processes meant longer wait times, confusion over availability, and missed upselling opportunities.
Limited Brand Unity
Independent cafés often had their own styles and processes, making it challenging to create a unified brand experience under ROS’s umbrella.
Solutions
Single Digital Hub
Developed a centralized platform for coffee enthusiasts to discover, explore, and order from various specialty cafés. By funneling all café information, user reviews, and promotions into one app, ROS eliminated the need to bounce between different services.
Customized Filters & Recommendations
Implemented a personalization engine that suggests cafés and brews based on user preferences. Filters allow sorting by roast type, brewing technique, or desired vibe (cozy corner, laptop-friendly, etc.), satisfying coffee lovers’ unique tastes.
Seamless Ordering Experience
Built an in-app ordering flow with intuitive steps—browse menu, customize drink, pay securely—reducing friction. The system automatically updates real-time availability and estimated wait times, ensuring clarity for both customers and baristas.
Consistent Visual Identity
Created brand guidelines that unify the look and feel of each café listing within ROS. By blending individual café identities with a cohesive UI, the platform maintains variety while offering a seamless browsing experience.
Results
+30% Rise in App Engagement
ROS’s all-in-one approach significantly increased session lengths and repeat visits, with users relying on the platform as their go-to coffee discovery tool.
Faster, More Accurate Orders
Integrated ordering cut wait times and minimized human error at checkout, improving overall customer satisfaction and repeat business.
Enhanced Brand Recognition
Unifying multiple specialty cafés under the ROS umbrella boosted brand loyalty. Users appreciated the easy way to discover new spots while trusting a consistent level of service.
Positive Partner Feedback
Café owners praised the streamlined system for delivering better visibility, efficient operations, and more targeted marketing. Partnerships grew as more shops saw ROS’s potential to connect them with local coffee aficionados.
Next Steps
Global Expansion
Extend ROS to new cities and countries, adding multi-language support and region-specific café recommendations. This broadens the user base while maintaining a consistent user experience.
Subscription & Rewards
Introduce membership tiers and loyalty points, unlocking perks like priority ordering, free upgrades, and exclusive discounts for frequent customers.
Community-Building Features
Add a social layer—such as user reviews, café “check-ins,” or event listings—to foster a sense of community among coffee enthusiasts.
Advanced Personalization
Use machine learning to serve even more accurate recommendations—like new beans, brewing techniques, or local coffee-related events—fine-tuned to each user’s tastes.
