The objective was to create a web app, a user-friendly CRM for the Re-Connect Festival administration. This should allow various stakeholders to manage performances, audience engagement, monetization, and sponsorship efficiently.

As the product designer and part of the team, I started and led this platform from the research phase until the first MVP.

This included rethinking and preparing the information architecture, preliminary sketches, wireframing, making mockups, and MVP.

Brand identity, visual design, and data fetched from RECONNECT